The upcoming BRICS Summit in Johannesburg, scheduled for August 22 to 24, has gained significant global attention, with anticipation building as ministers from the BRICS countries come together to explore avenues for expanding the bloc’s membership and introducing a unified currency. Recent data from Google Trends indicates a surge of interest in the BRICS, with search terms like “BRICS,” “de-dollarization,” and “BRICS currency” reaching peak scores last week, signaling widespread curiosity on a global scale.
Google Trends data highlights the heightened curiosity in BRICS subjects. Over the past four weeks, the spotlight has been shining brightly on the BRICS bloc, which comprises Brazil, Russia, India, China, and South Africa—a dynamic alliance of influential nations. The year 2023 has seen a remarkable increase in news coverage and content centered around these nations.
Within the last 30 days, the world’s interest in the BRICS bloc has witnessed a spike. On July 3, 2023, the search term “BRICS” reached a perfect score of 100 out of 100 on Google Trends (GT), while the day before, it scored 72 out of 100.
According to GT data, the countries showing the highest interest in the search term “BRICS” include Burundi, Botswana, Nicaragua, South Africa, and Bangladesh. Notably, associated topics related to the “BRICS” search term include “gold,” “de-dollarization,” “Bangladesh,” “Vladimir Putin,” and “France.”
Furthermore, global interest in the search term “de-dollarization” has experienced a dramatic increase over the past 30 days, reaching a perfect score of 100 on GT on June 24, 2023. Throughout the month, “de-dollarization” witnessed several spikes, achieving scores of approximately 94, 97, and 99, highlighting its significance.
Singapore and the United States emerged as the leading regions searching for the term “de-dollarization,” indicating a global fascination with this subject. Similarly, the search term “BRICS currency” has been steadily gaining traction over the past month. On July 2, 2023, this query reached a score of 38, but just two days later, on July 4, it skyrocketed to a perfect score of 100. Currently, the regions with the highest interest in this search term are Malawi, South Africa, Sri Lanka, Kenya, and Croatia. Related topics include the “economy,” “currency union,” “Americans,” “Arabia,” and “Zimbabwe.”
Additionally, GT data reveals a common question: “When will a BRICS currency be released?” This week, South African president Cyril Ramaphosa’s announcement that the upcoming BRICS Summit will be conducted in-person, with the possibility of Russian leader Vladimir Putin’s attendance, has captivated the world’s attention.
While Ramaphosa did not disclose Putin’s participation in the Johannesburg Summit, curiosity remains high as people eagerly anticipate the outcomes of this year’s event. Speculation and intrigue have been fueled by the discussions surrounding the expansion of the bloc’s membership and the establishment of a common BRICS reserve currency.
Irrespective of personal opinions on these subjects, the global interest in the BRICS bloc and its endeavors is undeniable, as evidenced by the Google Trends data.
Frequently Asked Questions (FAQs) about BRICS bloc
Q: What is the BRICS bloc?
A: The BRICS bloc is a dynamic alliance of nations comprising Brazil, Russia, India, China, and South Africa. It is an acronym derived from the initials of these five countries. The bloc aims to promote cooperation and collaboration among its member nations in various areas such as politics, economics, and culture.
Q: Why is there a surge of interest in the BRICS bloc?
A: The upcoming BRICS Summit and the discussions surrounding the expansion of the bloc’s membership and the introduction of a unified currency have generated significant global attention. This has led to a surge of interest in the BRICS bloc as people are curious about the potential outcomes and implications of these developments.
Q: What is de-dollarization?
A: De-dollarization refers to the process of reducing reliance on the US dollar in international transactions, reserves, and trade. It is a concept that has gained traction in recent years, with some countries seeking to diversify their currency holdings and reduce exposure to potential risks associated with the dominance of the US dollar in the global financial system.
Q: How is Google Trends data used to measure interest in the BRICS bloc?
A: Google Trends analyzes the search volume and interest in specific search terms over time. By tracking search terms like “BRICS,” “de-dollarization,” and “BRICS currency,” Google Trends provides insights into the level of interest and curiosity surrounding these topics. The data reflects the popularity of these search terms and can indicate the global interest in the BRICS bloc and related subjects.
A: According to Google Trends data, associated topics linked to the BRICS bloc include “gold,” “de-dollarization,” “Bangladesh,” “Vladimir Putin,” and “France.” Countries showing high interest in the BRICS search term include Burundi, Botswana, Nicaragua, South Africa, and Bangladesh. Similarly, the search term “de-dollarization” is associated with topics such as the “economy,” “currency union,” “Americans,” “Arabia,” and “Zimbabwe.”