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Dapper Labs, the entity behind NBA Top Shot’s NFT collection, has recently launched Disney Pinnacle, a novel venture. This innovative platform seeks to digitize the classic pastime of collecting pins, showcasing a variety of characters from Disney’s extensive archive, Pixar, and the Star Wars franchise. Dapper Labs opened the waitlist for Disney Pinnacle today, signaling a new chapter in digital collectibles.

In a strategic partnership with Disney, Dapper Labs is leveraging the timeless appeal and cultural significance of Disney’s legendary characters. The firm announced on Tuesday the introduction of Disney Pinnacle, a cutting-edge NFT platform that allows users to amass, exchange, and exhibit digital pins featuring their favorite characters. The Flow blockchain, which supports Dapper Labs’ NFT projects, has been recognized as the ninth-largest in terms of NFT sales in the past month.

Dapper Labs revealed that Disney Pinnacle would be available on iOS devices through the Apple App Store later this year, providing a portable and shareable collection experience. “Disney Pinnacle represents a completely new product, crafted to embody the insights we’ve gained in recent years,” stated Roham Gharegozlou, Dapper Labs’ co-founder and CEO, in a Tuesday announcement.

Disney’s venture into the NFT market isn’t its first. Previously, the company collaborated with Veve, a blockchain-based digital collectibles firm. In 2021, Disney and Veve unveiled the “Golden Moments” NFT collection, appealing to Disney fans. The following year, Disney made a strategic move into the metaverse. Nonetheless, as of April 2023, it was reported that Disney had disbanded its metaverse division during a company reshuffle.

Over the last month, Flow has recorded sales totaling $5,060,499, marking a 23.56% growth from the previous week. It stands as the fifth-largest blockchain in terms of lifetime sales of digital collectibles, having generated $1.26 billion. Data from indicates that although its peak sales occurred in 2021, there has been a subsequent downturn. While the partnership with Disney might revive sales, Disney itself has encountered challenges, notably being parodied on “South Park” recently.

What are your views on Disney and Dapper Labs’ initiative to create a digital pin-collecting platform? Feel free to express your opinions and insights on this topic in the comments section.

Frequently Asked Questions (FAQs) about Disney NFT Platform

What is Disney Pinnacle?

Disney Pinnacle is a digital NFT platform developed by Dapper Labs in partnership with Disney. It allows users to collect, trade, and display digital pins featuring characters from Disney, Pixar, and the Star Wars universe.

Who is behind the development of Disney Pinnacle?

Disney Pinnacle is a collaborative effort between Dapper Labs, known for their NBA Top Shot NFT collection, and Disney.

On which blockchain is Disney Pinnacle hosted?

Disney Pinnacle is hosted on the Flow blockchain, which supports Dapper Labs’ NFT initiatives and is recognized as a significant player in the NFT market.

When will Disney Pinnacle be available for users?

Disney Pinnacle is set to be accessible on the Apple App Store for iOS devices later in the year, with its waitlist already open.

Has Disney been involved in NFTs before Disney Pinnacle?

Yes, Disney has previously engaged in NFT ventures, including a partnership with Veve for the “Golden Moments” NFT collection and a strategic move into the metaverse.

What is the current status of the Flow blockchain in the NFT market?

As of the last report, the Flow blockchain ranks as the fifth-largest in lifetime digital collectible sales, with a recent increase in sales and a history of significant monthly sales in 2021.

More about Disney NFT Platform


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Mike83 November 15, 2023 - 7:52 am

wow, disney stepping into NFTs big time, didn’t they just get rid of their metaverse team? interesting move

JessieK November 15, 2023 - 8:20 pm

I’m excited for this! been collecting Disney pins since I was a kid, digitizing them sounds fun but kinda misses the charm of the real thing, don’t ya think?

CryptoGuru November 15, 2023 - 9:24 pm

NFTs with disney characters could be huge, but I wonder how the market will react, esp with the ups and downs recently?

AnnaBee November 16, 2023 - 2:45 am

skeptical about how successful this will be, NFT market isn’t what it used to be, and disney’s track record with tech ventures… let’s just say, I have my doubts.

BlockchainBob November 16, 2023 - 5:51 am

Dapper Labs and Disney, that’s a powerful combo. Flow blockchain gaining more traction, good news for NFT enthusiasts


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