Hideo Nakamura Effective January 29, 2024, Google has mandated new standards for advertisers focusing on cryptocurrency coin trusts in the U.S. These advertisers are now required to acquire certification from Google prior to commencing their promotional activities. This development is part of Google’s efforts to regulate the advertising of these financial instruments.
Cryptocurrency coin trusts, as explained by Google, are investment vehicles that allow the trading of shares in trusts holding substantial amounts of digital currencies. While Google has not elaborated on all the specific requirements, it underscores the necessity for advertisers to comply with the pertinent local laws.
Google’s policy states: “All advertisers must abide by the legal requirements in any region where their advertisements are targeted. This rule is implemented on a global scale, encompassing all accounts advertising these products.”
In the event of a policy breach, Google will not immediately suspend the offending account. Instead, a seven-day notice will precede any account suspension. Google encourages advertisers to refer to its ads policy help page for detailed information on certification processes and constraints on financial products.
The website includes a section listing the particular requirements for each country regarding crypto-related product advertisements. This update marks a significant step since Google’s initial imposition of formal restrictions on crypto advertising in 2018.
We invite your opinions on this update. Please share your thoughts in the comments section below.
Table Of Contents
Frequently Asked Questions (FAQs) about Google cryptocurrency policy
When will Google’s new policy for cryptocurrency coin trust advertisements take effect?
Google’s updated policy for advertising cryptocurrency coin trusts will become effective on January 29, 2024.
What are the requirements for advertisers under Google’s new policy?
Advertisers targeting the U.S. market with cryptocurrency coin trusts must be certified by Google and comply with local laws in the regions their ads target.
What are cryptocurrency coin trusts?
Cryptocurrency coin trusts are financial products that allow investors to trade shares in trusts holding substantial amounts of digital currencies.
Will Google immediately suspend the accounts that violate the new policy?
No, Google will not immediately suspend accounts for policy violations. Instead, a warning will be issued seven days before any potential suspension.
Where can advertisers find more information about the certification and requirements?
Advertisers can find more information about the certification process and specific requirements on Google’s ads policy help page on their website.
More about Google cryptocurrency policy
- Google’s Ads Policy Help Page
- Google’s Official Announcement on Cryptocurrency Policy
- Overview of Cryptocurrency Coin Trusts
- Understanding Digital Currency Regulations
5 comments
not sure how i feel about this, feels like google is trying to control too much of the crypto space, where’s the decentralization in that?
I’ve seen some sketchy crypto ads, so this is good news. But, Google needs to be
Finally, Google’s stepping up their game, it’s about time they regulated these ads. Wonder how it’ll impact the market though??
This is huge for us ad guys, gotta get certified now… more hoops to jump through. Does anyone know how long the cert process takes?
Interesting move by Google, but I’m curious how they’ll enforce it globally. And what about other digital assets? Are they next?