UBS (Union Bank of Switzerland) is a global financial services company headquartered in Zurich, Switzerland. It was founded in 1862 and today provides services to more than 60 million clients worldwide. UBS is the largest bank in Europe and one of the largest banks in the world with total assets over $2 trillion USD.
UBS offers a variety of services including retail banking, corporate banking, asset management, wealth management and investment banking among others. As an international financial institution it has operations across 50 countries, making it one of the most diverse providers of financial products globally.
In recent years UBS has also become involved in cryptocurrencies such as Bitcoin, Ethereum and Ripple by offering trading solutions for investors looking to buy or sell digital currencies on their platform. Additionally they have been investing heavily into research & development related to blockchain technology which would allow them to develop new applications for future use such as smart contracts or digital wallets for storing cryptocurrency securely online.
Finally UBS has also made strategic partnerships with other companies such as IBM to explore potential uses for distributed ledger technologies that could further expand their capabilities within this space going forward. This will undoubtedly help them stay ahead of the competition when it comes to offering innovative solutions for customers who are interested in using cryptocurrencies either professionally or personally alike!