Ubisoft is a French video game and software development company founded in 1986. It has grown to become one of the largest video game companies in the world, with offices in over 20 countries. Ubisoft’s main focus is on developing, publishing and distributing interactive entertainment products worldwide. The company also produces films, television series and comic books as well as other related merchandise.
The company has been involved in cryptocurrency since 2014 when it partnered with Microsoft’s Xbox Live service to accept Bitcoin payments for games purchased digitally through its online store Uplay. In 2018, they began accepting a range of cryptocurrencies such as Ethereum, Litecoin, Dash and Monero for game purchases on their platform. This allowed customers to make secure payments without having to divulge any personal information or credit card details – making it easier than ever before for gamers around the world to purchase titles from Ubisoft’s extensive library of games and services.
In 2020 Ubisoft announced plans to launch their own token-based loyalty program that rewards users who purchase digital items from them using cryptocurrency by giving them additional bonuses or discounts on subsequent purchases made through Uplay or at participating retailers within their network. This would allow customers greater flexibility when spending their crypto holdings while furthering adoption of blockchain technology within the gaming industry – something which could potentially revolutionize gaming as we know it today!