Kim Kardashian is an American media personality, socialite, actress, and model. She first gained media attention as a friend and stylist of Paris Hilton but received wider notice after a 2003 sex tape with her former boyfriend Ray J was leaked in 2007. Subsequently, she became known for her involvement in high-profile celebrity projects such as the E! reality show Keeping Up With The Kardashians (2007–present). In recent years, Kardashian has taken on a more entrepreneurial role by launching her own businesses and products. Additionally, she has become increasingly involved in the cryptocurrency space and made headlines when it was reported that she had invested $250K into Bitcoin in 2018.
In 2019, Kim launched a new venture related to cryptocurrencies: KIMCOIN – Kim Kardashian’s very own digital currency. It is based on Ethereum technology – one of the most popular blockchains used for creating new tokens which can be exchanged for other cryptocurrencies or used within specific applications built atop this blockchain platform. KIMCOIN holders receive rewards from participating merchants who accept the coin as payment; these rewards come in form of discounts or cashback offers from partnering vendors/brands associated with Kim’s product lines like SKIMS & KKW Beauty .
