What is a Crowdsale?
A crowdsale, also known as an Initial Coin Offering (ICO), is a fundraising event that allows businesses to conduct crowdfunding campaigns for their projects. It involves issuing tokens or coins to the public in exchange for investments. These tokens can then be used on the company’s platform, allowing investors to benefit from any potential appreciation of value if the project succeeds. This process has become popular among blockchain-based startups due to its ability to raise funds quickly and without giving up equity stakes in a company. The use of cryptocurrency such as Bitcoin and Ethereum makes it even easier for companies to launch these types of campaigns since transactions are faster, cheaper and more secure than other traditional methods.
